Oktoberfest cannot come soon enough

Friends,

I have been in marketing for a long time, so don't remind me about messaging, and sales, blah, blah,blah.

I just saw the most eggregious affront to values I hold so dear. I am watching the NCAA Basketball game and an ad comes on for Miller Lite. OK, they have a right to their opinion, and some people actually drink the stuff. But come on, having the whole premise of their campaign being the prevention of Taste Loss. http://www.preventtasteloss.com/home_ptl.jsp It's like lo-cal water. I find the whole notion tasteless. I find the beer tasteless.

Please Lord, make September come soon. I cannot last much longer.